Ford’s hoping all the equipment fitted to the Edge as standard will help take their minds off it. Our long-term test car is an up-spec Titanium, which helps further here. And Ford has sweetened it further for us by adding £5000 of kit, such as heated and cooled leather seats, LED headlights, sat nav, adaptive cruise control, panoramic roof and a premium stereo. It’s around £40,000 all-in. Serious premium money.