With her own clothing range, House of Dereon (named after her seamstress grandmother, Agnez Dereon), and walking the runway for Tom Ford, Bey’s been dabbling in fashion for some time. Last week, H&M unveiled her as the new face of its summer collection, out in May. Beyoncé had a hand in the designs, so expect plenty of sequins and bodycon dresses. It’s rather more conservative than the advert for her first perfume, Heat, in 2010. The image of Beyoncé naked was deemed too risqué by British broadcasters and banned from daytime TV but that didn’t stop its success, which sold $100 million (£65 million) in its first year, or that of its two younger perfume siblings, Heat Rush and Pulse.