What ‘Earn cash for living healthy,’ says the strapline, with the rather chilling addition: ‘paid by members who don’t.’ In other words, you join a community of like-minded masochists, make a weekly promise that you’ll run a mile, or swear off the deep-fried snacks, and — crucially — what you’re prepared to fork out if you fail, and then off you go. If that strikes you as a short route to humiliation and insolvency, there are plenty of reassurances; you can, for example, pause or change your pact at any point, and there are three different kinds of pact that cover going to the gym, eating more vegetables and logging your food, so you don’t have to be good at everything all at once. And if all the admin sounds too much, you can also draft in one of Pact’s partner apps, such as MapMyRun or MyFitnessPal. Nonetheless, earning bucks for burpees does sound like a paradigm shift in peer-pressure dynamics, particularly when you consider an additional feature that allows employers to fund their workers’ pledges. Don’t our bosses know far too much about us already?