Jane's not so natural L'Oreal deal

She has had breast implants and surgery to remove bags from under her eyes.

But that did not stop Jane Fonda recently announcing plans to start a campaign to discourage fellow actresses from plastic surgery.

Now the impetus for her apparent U-turn on surgery looks to have become a little clearer.

The veteran Hollywood actress last night clinched a six-figure deal to become the face of L'Oreal Paris anti-ageing treatment cream.

At 68, Miss Fonda is the oldest so-called 'spokesmodel' for the brand.

She follows French actress Catherine Deneuve, who was signed up at the age of 61 two years ago.

The French cosmetics company believes Miss Fonda will reflect its relevance to the market for mature women.

The actress, who recently posed for a magazine cover without make-up, wants to encourage more natural beauty in Hollywood. 'I'm going to try to organise other women in my profession and my friends to say no to the duck lips and getting rid of the wrinkles,' she has said.