How sales have suffered

Nigella Lawson
Sales were: 500,000 (Nigella Bites, 2002)
Sales now: 150,000 (Forever Summer, 2003)*

Jamie Oliver
Sales were: 450,000 (Happy Days With The Naked Chef, 2001)
Sales now: 200,000 (Jamie's Kitchen, 2002)*

Rick Stein
Sales were: 181,000 (Rick Stein's Seafood, 2001)
Sales now: 171,000 (Rick Stein's Food Heroes, 2002)

Gary Rhodes
Sales were: 95,000 (Spring Into Summer, Feb 2002)
Sales now: 100,000 (Autumn Into Winter, Oct 2002)

Hugh Fearnley-Whittingshall
Sales were: 200,000 (The River Cottage Cookbook, 2001)
Sales now: 70,000 (The River Cottage Year, 2003)*

* Figures not confirmed by publishers