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Protesters staged a demonstration outside Molly-Mae Hague’s London fashion show on Wednesday night as the star launched her latest Pretty Little Thing collection.
Around 20 demonstrators are said to have turned up outside the Londoner Hotel to protest against unfair wages for Boohoo factory staff, which owns Pretty Little Thing (PLT).
Among them appeared to be Brett Staniland, who himself was a contestant on the 2021 series of Love Island.
One held a sign reading: “PLT Creative Director Salary: £4.8 million, PLT garment maker salary £7,280. Same 24 hours in a day”.
The sign is a reference to comments made by Ms Hague on a podcast in which she said she had “worked her a**e off” to achieve her success and suggested that anyone could do the same because “everyone has the same 24 hours”.
Her comments were criticised as being “tone deaf” about wealth inequality.
Ms Hague, 22, who was named creative director of Pretty Little Thing last year, was joined at the fashion show by fellow Love Island stars Maura Higgins, Ellie Brown and Kendall Rae Knight.
Her partner, the boxer Tommy Fury, was also there to show his support, as was Dragon’s Den entrepreneur, Steven Bartlett.
Maura Higgins (L) and Ellie Brown attend the show Antony Jones/Getty Images for PrSpeaking to the Standard ahead of the launch, Ms Hague said: “I’ve got a lot of young followers that are extremely affected by things I say, so I’ve got to be super careful.
“But I’ve also had to accept over the last three years that I’m not going to be able to keep six million people happy at the same time, it’s not physically possible.”