HSBC currency strategist David Bloom predicted the Pound could fall to $1.10 against the dollar by the end of next year.
“It’s become an uncomfortable reality to the market - post the conservative conference - that the UK will embark on a ‘hard Brexit’,” he said.
Kathleen Brooks, research director at CityIndex, said: “The Pound has been the victim of the digital, headline-driven world that we live in today. For sterling, algorithms have become the modern-day version of a George Soros.”
International Trade minister Mark Garnier sought to calm market worries, saying sterling had “probably been too high anyway” against the euro and the US dollar..”
Experts believe the full impact of the fall in the value of the pound will start to feed through to shop prices towards December.
James Brown, partner at specialist pricing consultants Simon-Kucher said that while many suppliers would be loathe to put through big price hikes just before Christmas many “won’t be able to afford” the squeeze on their profit margins.
He said 10 per cent rises in the price of electronic goods “wouldn’t surprise me at all.” Supermarket prices of imported food and drink would also start to creep up as well but by a smaller two to three per cent, he predicted.
The effect of weaker sterling has already been seen in the pricing for the new iPhone 7, which went on sale last month with a starting price of $649, which then translated as £486. But the same 32GB handset will cost £599, a difference of £113.
Petrol is also almost certain to be affected as oil is priced in dollars on international markets.
RAC fuel spokesman Simon Williams said: “The unexpectedly sharp fall in the value of the pound will make the wholesale price of fuel go up.
"Sadly, it’s also happened at a time when the oil price appears to be rising again so the combined effect will be bad news for motorists. We’re likely to see the price of both petrol and diesel increase by around 3p a litre over the next fortnight.”
The falling pound will also have a huge impact on the cost of holidays abroad with the pound falling towards parity with the Euro. A traveller using the ICE travel money bureau at Gatwick would only get Euro100.40 after commission this morning if they tried to change £100.