The app was the most downloaded in the Google store in the lead up to Christmas, and Reynolds told the Standard that he is confident his app is a better text predictor than anything else in the market. It competes directly with dozens of alternative keyboard developers, as well as the standard manufacturer ones, to a few of whom Swiftkey sells its technology. Swype, an innovative typing tool that allows users to trace their fingers between the required keys in one motion rather than tapping repeatedly, has had millions of converts, and its CEO claims to have reached 55 words per minute using Swype, roughly three short of the world texting record.