Fifa is facing pressure over World Cup ticket prices as the 2026 tournament in Canada, the United States and Mexico risks becoming the most expensive in history for travelling fans.
John Swinney, Scotland's First Minister, has written to Fifa president Gianni Infantino to demand a "fair, affordable ticketing model" after dynamic pricing left many supporters unable to afford the trip. With final tickets reportedly listed at 10,990 US dollars, Swinney argued the model contradicts the spirit of the game.
Concerns for North American hosts
In his letter, Swinney said the Tartan Army deserves better after Scotland qualified for its first World Cup since 1998. "Our historic return has been marred by Fifa's dynamic pricing model that has made the trip simply unaffordable for so many loyal supporters," he wrote. The cost-of-living squeeze adds urgency to the call for change, with fans in Canada and the US also watching closely as prices climb.
Swinney stressed that "football belongs to fans" and urged Fifa to ensure the tournament remains accessible. "The World Cup is an event that should be available to as many people as possible," he said. "Football should be about fans, not finances."
Fifa defended its approach, noting group-stage tickets start at 60 US dollars and that a dedicated tier for national team supporters offers fixed pricing. A spokesperson said the model aligns with industry standards in North American sports and entertainment, with revenue reinvested in football development.
The 2026 tournament will be the first hosted across three countries, amplifying logistical and financial challenges for international fans.