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Charitable house raffle model seen in Canada could inspire fundraisers as Omaze launches £3.5 million north London draw backed by Rita Ora

A £3.5 million Victorian home in north London is up for grabs, with proceeds supporting London's Air Ambulance Charity.

Charitable house raffle model seen in Canada could inspire fundraisers as Omaze launches £3.5 million north London draw backed by Rita Ora

Canadian and American charities have increasingly turned to high‑value prize draws, and now Omaze is offering a £3.5 million north London house prize backed by Rita Ora. The winner will get the keys to a £3.5 million five‑bedroom Victorian home in leafy north London, plus £250,000 in cash.

A stunning Victorian family home is up for grabs in a prize draw raising funds for the London Air Ambulance Charity.

Prize Details

The winner of the Omaze Million Pound House Draw London, which is being backed by Rita Ora, will get the keys to a five‑bedroom period home in Mapesbury, north London worth £3.5 million along with £250,000 in cash.

The house boasts a number of features, including original stained‑glass windows, high ceilings, oak herringbone flooring and an open plan kitchen and dining area with doors leading onto the garden which has a treehouse and zip line.

Set within the Mapesbury Conservation area, which is prized for its leafy streets and period architecture, the property comes mortgage‑free, with all stamp duty and legal fees covered, plus £195,000 worth of furnishings.

The winner will also receive £250,000 in cash to help them settle in, and can choose to either move in, rent it out for supplementary income, or sell up to become a cash multi‑millionaire.

If they choose to rent it out, estimates suggest the property could achieve a long‑term rental value of between £12,000 and £13,000 per month.

Charity Impact

The Omaze Million Pound House Draw, London, will also raise money to support London's Air Ambulance Charity, with a guaranteed donation of £1,000,000.

London's Air Ambulance Charity's advanced medical teams are the only ones who can get to a patient in time to make a difference. Their vehicles can get across the capital in under 11 minutes and their teams are the only ones able to perform hospital‑level surgery at scene.

Read More This includes ECMO, a technique to temporarily take over heart and lung function in patients who don't respond to standard resuscitation.

Following a successful trial, the transformative funding from Omaze will allow London's Air Ambulance teams to deliver dedicated ECMO‑enabled teams throughout the week and establish these teams in parallel to their existing service for traumatic injury.

Rita said: "As a proud Londoner, I've been aware of the work of London's Air Ambulance Charity all my life. It is a service for everyone who lives, works and visits our amazing city, and their teams make a transformational difference to thousands of people every year. I couldn't be prouder to support this service, and now I'm excited that so many other people can too. Every person who enters the Omaze Million Pound House Draw can join me in supporting the delivery of their groundbreaking ECAT service, creating a chance for survival for cardiac arrest patients across London and beyond."

This is the second time Omaze has partnered with London's Air Ambulance Charity. Sir David Beckham fronted the first campaign in 2024, which raised £4 million to help fund two new helicopters for the life‑saving service. The new helicopters have helped London's Air Ambulance Charity reach more patients than ever, with the service recording its busiest ever summer in 2026, averaging seven missions a day - up from its historic high of six.

Matt Pohlson, Founder and CEO of Omaze, said: "Everyone at Omaze is delighted to be partnering with London's Air Ambulance Charity again for our latest house draw. This partnership is especially close to my heart. The new rapid response vehicles we're helping to fund carry an ECMO machine - the very same technology that saved me when I became the recipient of the first ever transfer of one between hospitals. It is remarkable to think that equipment will now be out there saving more people on the streets of London. By offering this incredible property in North West London, plus £250,000 in cash, Omaze gives someone the chance to win a truly life‑changing prize, while also raising vital funds for London's Air Ambulance Charity's lifesaving work. The lucky winner will have several fantastic options available to them - moving into this beautiful home, renting it out for a significant extra income, or selling up to become a cash multi‑millionaire. The choice is entirely theirs, and whatever they decide, it will change their lives forever. Thanks to the generosity of the Omaze Community, we've now raised well over £150 million for good causes across the UK."

Draw entries for the Omaze Million Pound House Draw, London, are available now at omaze.co.uk. The Grand Prize Draw closes on Sunday 27th September 2026 for online entries and Tuesday 29th September 2026 for postal entries.