Benign weather conditions in Britain and many of the main crop-growing regions of the world have resulted in bumper harvests that are also helping bring down the cost of staples such as bread, fruit, vegetables, meat and fish. The lowest oil price for four years is also starting to feed through to the cost of filling up the car — with supermarkets again slashing petrol and diesel prices today by up to 2p a litre.
James Brown, partner at pricing experts Simon-Kucher & Partners, said: “In the short run, we do not anticipate any immediate change to this downward inflationary trend.
“This makes it a tough environment for any suppliers or retailers to justify price increases, however this could make for a very merry Christmas for shoppers.”
But shadow Treasury minister Catherine McKinnell said: “The squeeze on working people continues despite this fall in the rate of inflation. Total pay is rising at just 0.6 per cent, which is half the rate of CPI inflation announced today.
“Working people whose real wages have fallen by £1,600 a year since 2010 face a further hit if the Tories win the election and cut tax credits again.”