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This is the moment stunned staff and customers at a barber shop in Mayfair looked on as a gang of armed robbers raided a neighbouring jewellers.
A gang of four men rode up to the Swiss Time Machine shop in Avery Row at about 10.15am this morning before two smashed the front of the store with a sledgehammer.
Stunned onlookers, who appeared to initially not realise what was unfolding before them, are heard saying: “Look at those d***heads, man”.
As the men inside the barbers shop realise what is happen, one of the robbers, who is wearing a blue jacket and black motorcycle helmet, is seen directly outside the window.
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One person can be heard saying: “Maybe it’s a robbery”, before another confirms their suspicions.
The man in the blue jacket returns to outside the barber shop for a second time and a person inside can be heard saying; “Don’t even touch this window man.”
As the camera returns to film the robbery in action at the jewellers, which has only been open for a matter of weeks, the four suspects can be seen clambering on to two motorcycles before fleeing the scene.
A police cordon was set up after the raid and one person has been arrested.
A Metropolitan Police Service spokesman said enquiries are ongoing.