Culture, kids' clubs and chill time: European beach holidays that have it all

Nothing rejuvenates the soul quite like a relaxing beach break, where afternoons are filled only with sandy strolls, naps under parasols and being lulled by the rhythmic lapping of the sea.

And when said beach is part of a luxury resort, so much the better, because it means everything’s taken care of; the towels are fresh, the sun loungers are plumped and the drinks are served straight from the bar – and that’s not to mention restaurants, pools and your accommodation being mere metres away, too.

Ikos Resorts’ 2026 Deluxe Collection turns the luxury dial up to 11. An exclusive wine list, dedicated concierge service, two complimentary spa treatments per suite or villa, and access to exclusive beach areas and pools – this is just a taste of the indulgent benefits to look forward to, whichever Ikos resort you choose.

So what are you waiting for? With British Airways Holidays, soak up the views and sea breeze in some of Europe’s most beautiful coastal destinations.

Get fully immersed in the Greek experience at Ikos Olivia, above. Situated in the picturesque coastal region of Halkidiki and just under an hour from Thessaloniki airport, this 22-acre resort is dotted with ancient olive trees and surrounded by sunset-friendly bays and beach tavernas. Its Blue Flag beach is the star of the show, with 450m of perfect shoreline overlooking Toroneos Bay.

Should you fancy a break from simply lounging around (no judgement if you don’t), head out to explore the surrounding area or dine in a local taverna via a complimentary luxury car. Not that there’s any shortage of gorgeous Greek food onsite; as part of a recent multimillion euro refurbishment Ikos Olivia is now home to The Garden restaurant, where regional produce shines – as does the extensive wine list.

Additionally, the resort has four heated pools, six bars, five à la carte restaurants and one buffet-style restaurant, plus tennis courts and the heavenly Ikos Spa. Come for the sea views but stay for the charming Mediterranean hospitality.

Escaping to the magnificent Greek island of Kos is completely effortless when you book into Ikos Aria, above and main image, where the Aegean Sea provides clear blue water for its 850-metre-long Blue Flag beach.

While there are local wineries, thermal springs and archaeological treasures to discover nearby, this modern, waterfront resort has its own ancient ruins, uncovered when the swimming pools were first put in.

While adults can bask in the blue space, relax poolside with a good book or retreat to the spa, there’s heaps to keep younger guests entertained. With mini basketball courts, water slides and a football academy, Ikos Aria is an excellent choice for families.

With eight onsite restaurants, there’s something to whet all appetites. Don’t miss traditional Greek restaurant Ouzo, where the ocean views are as good as the calamari.

Get a dose of Spain’s cultural highlights along with Mediterranean sun, sea and beach at Ikos Andalusia.

Located along Andalusia’s southern coast, stays here includes complimentary tickets to some of Malaga’s top museums (the city is just over an hour’s drive away), so you could spend the day admiring the work of Pablo Picasso and the evening admiring the sunset from the resort’s ocean-facing pool bar.

The beach at Playa de Guadalmansa is the backdrop to Ikos Andalusia’s clean lines and palm-fringed swimming pools, of which there are nine in total. Across the 21-acre resort, there are also nine restaurants and nine bars, plus waiter service on the beach.

If you’ve brought the kids, the babysitting service gives you the freedom to enjoy an afternoon or evening off, perhaps indulging in a pampering session at the Ikos Spa. Larger families can take advantage of spacious multi-bedroom options, including an exclusive four-bedroom private pool villa that combines the privacy of a standalone home with full Ikos all-inclusive service and premium perks.

Alternatively, a leisurely meal at Oliva is the perfect opportunity to marvel at this very special location. The restaurant boasts such an impressive view that on a clear day you can see all the way to Morocco and Gibraltar.

British Airways Holidays packages include ATOL protection, a generous checked baggage allowance and access to its 24-hour holiday helpline for complete peace of mind. Secure your all-inclusive holiday to Ikos Olivia, Ikos Aria or Ikos Andalusia with a low deposit and flexible payment options*

*Full balance due four weeks before departure for short-haul holiday bookings. Subject to availability. T&Cs apply. Visit ba.com/holidays for more information

**Subject to availability. T&Cs apply