Staying with My Left Foot, guess who was behind its 1990 Oscars drive? Yep, Harvey Weinstein, who created a ‘guerrilla’ campaign where, chillingly, he arranged meet-and-greets between the film’s stars and Academy members. Day-Lewis and Brenda Fricker both won that year. Weinstein’s Oscar tactics were varied in their dirtiness, but all had money at the heart, like the $5 million campaign for the pathetic Shakespeare in Love, which resulted in it beating Saving Private Ryan to Best Picture. In Peter Biskind’s book, Down and Dirty Pictures, publicist Mark Urman said Weinstein would ‘set up screenings at the Motion Picture Retirement Home, because Academy members live there, even if they’re on life support’.