But that is to oversimplify. Hers is a rags-to-riches story: a childhood below the poverty line in Nizhny Novgorod, a bleak and grim industrial city in western Russia. She and her mother, Larissa, were abandoned first by her father, then her stepfather after her half-sister Oksana was born with autism and cerebral palsy. Sometimes a sachet of dried soup was all she ate in a day. By 11 she was selling fruit by the side of the road. Cold, hunger, survival — these were not alien or romanticised concepts. The mark of poverty is still on her, she says, most explicitly in her understanding of the ‘shame’ that surrounds it. When I ask if she can see it in others, she surprises me: she starts to cry. It touches something visceral.