This ethos trickles down all the way from Silicon Valley-speak to — yes, sigh, sorry — the just-departed Love Island. But the latter showed its limits, too. As soon as the women got needy, they got dumped, whereas when the men felt needy — mainly the ‘need’ to crack on to someone else — they got to do the dumping. And horrid as it is, I can’t point the finger. I don’t find neediness attractive either, in myself or in others. In dating, whenever those messages pile up — ‘Where are you?’; ‘I miss you’; ‘I’m bored!’ — I freeze. And I feel bad for it, I really do. I’m aware that in order to have a successful relationship, you have to be open to vulnerability, and therefore, possibly, to neediness, too.