Mystifyingly, the vehicles (toys) have really struck a cultural chord. #hoverboard has more than 99,000 tags on Instagram, and yesterday, Twitter was frothing with outrage, derision and jokes. The artists are coming for it: choreographer David Moore has released a video of dancers doing a hoverboard “routine” to Justin Bieber’s What Do You Mean?. It claims to be the “world’s first premium conceptual mini-Segway dance YouTube video”. No one, so far, is contesting that claim.