He discussed the idea with his friend, Fearne Cotton, the Radio 1 DJ. The pair grew up together in Pinner, where Sones still lives with his mum (now that he has left the Corinthia Hotel at Embankment, which has been his home for the last 10 weeks). Cotton encouraged him but Sones didn’t tell her or any of his friends that he had entered until his audition showed on television. “I just didn’t want to be asked loads of questions without knowing the answers to them. I’ve never been a billy bragger.”