One does not simply walk onto the banter bus. Nor does one necessarily want to. Now, the banter lines are being drawn: today, Prince William — both a dad and a top lad — launched his “stop, speak, support” anti-cyber-bullying campaign, including a guide for children on how to cope with a “banter escalation scenario”. This is an important line in the sand. It asks them to stop and consider what the situation is before joining in negative activity online.