Renowned for her book, The Power of Crystal Healing, Knowles’s fashion debut includes gold chains adorned with a trio of crystals, chosen to help guide you in work, love or wellbeing. As the brand states, these are intended to be “more than just a necklace, this is a piece of jewellery that takes care of you as you wear it”. Knowles, when we meet at the collection’s launch in Liberty, says: “We wanted to create a collection that not only looked beautiful but, most importantly, energises, aligns and educates you, without overwhelming you,” says. “I personally have hand-cleansed, charged and blessed each of the 1,250 hand-picked stones in an energy ritual that takes three days.”