In the luxury setting of Net-A-Porter and Farfetch, the Yola is in good company, with both retailers noting keen interest from their most fashion-forward customers. Not surprisingly, given their uniqueness, the shoes are a hit with the #influencers of this world, with the rosebud shade emerging as the most photogenic. But it’s the squidgy sensibility that sets this style apart. “The contrast between the rigid form and puffy, pillowy texture makes the Yola modern,” notes Sandor. “It’s an update on a traditional Japanese style.”