Yes, that’s quite the following. No surprise, then, that for this Hong Kong-based swim brand, ‘Instagram is the main platform we use to communicate with our customers. Getting direct customer feedback is crucial for the growth of our brand,’ says co-founder Erin Deering. She also notes that, given it doesn’t do wholesale, its social success story is what drives Triangl’s website sales. ‘I’m very precious about our social media and still manage the account personally,’ she adds.
