According to Delli’s head of brand, Natalie Lee Joe, the concept was born when Beckerman began ‘seeing all of the small businesses pop up during lockdowns. People began starting side hustles and taking their hobbies to the next level, and he thought it would be really great to be able to support all of these small, independent, interesting food makers.’ Like Depop, Lee Joe says, the app aims to cultivate a community of like-minded shoppers passionate about sustainability and the provenance of what they eat.
