For the vast majority of my adult life body image wasn’t something I worried about. I was aware, albeit in a very abstract sense, that it was an issue that women had to contend with. But I could never entirely get my dense twentysomething male head around it. Being made to feel physically inadequate because of external societal pressures and expectations was, to me, a bit like having asthma, or being subject to nosebleeds in hot weather. I got that it was no fun. I got that it was something you probably just had to live with. But beyond that? There was only so far I could relate. I’d always made a grudging effort to keep weight off, but I wasn’t self-conscious or self-critical of how I looked in the buff, even though I’ve never been Michelangelo’s David. Unless, that is, Michelangelo also sculpted another, less famous David who enjoyed Ambrosia custard, Tetley’s bitter and novelty cereal with borderline-illegal sugar content. So what’s changed? Why am I, at 36 years old, standing in the bathroom, checking my stomach for abs with the same nervous care and attention I normally reserve for checking my testicles for lumps? The answer is easy. There are just an awful lot of highly visible, highly ripped men about now, from Poldark to porn stars, from Love Island contestants to every muscle-flexing Champions League goal celebration. It’s the zeitgeist.