In 1973, he stood as a Liberal candidate for the Isle of Ely at odds of 33-1. Placing a £1,000 bet on himself, Sir Clement, by now established as a television personality, not least through the dog food adverts, duly won. His winnings were the equivalent to two years' salary as an MP. Despite his celebrity status, Sir Clement worked hard in his constituency, and his departure in 1987 was marked by a knighthood.