But Jean made a shrewd choice among the six Taittingers on the group board. Studious, steely, and ferociously hard working, Taittinger has welded the diverse interests of 40 third-generation family shareholders and started to focus the business, selling its bank, printworks and wood-stove foundry, Deville. Now, with backing from the Peugeot car dynasty, she has struck a deal with aptly-named Belgian investor Albert Frère under which the family retains a voting majority while she simplifies the group structure and unpicks family privileges.