£40m: The Becks a man can get

There was a time when many feared his alleged affairs would have catastrophic effects on the David Beckham brand.

But it looks like things are still going smoothly for Becks as yesterday his biggest endorsement deal yet was confirmed.

The England captain will earn a reported £40million from a three-year contract with Gillette. The deal dwarfs his other lucrative contracts with Adidas, Pepsi, Police, Brylcreem, Vodafone and Marks & Spencer.

Beckham, 29, will make his debut for Gillette in TV adverts due to launch in Britain and the rest of Europe next month. His image will be used in the global launch of a new battery-powered razor which was recently launched in the US.

It is thought the exposure will make him a household name in America.