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As many culinary fiends have said cheese is the pillar of civilisation.
Over the years we've come to know one thing: Londoners absolutely love their cheese. A few months back, you might remember that a new study revealed cheese actually contains a chemical found in addictive drugs.
The stuff basically triggers the brain's opioid receptors producing a sensation of euphoria linked to those of hard drug addiction. It's no wonder we decided to go and shoot a video all about the stuff, then.
Whether you're low, cold, crying, have been dumped, are alone, have been sacked, stuck on a train or are just plain anti-social, know one thing: like fromage will always be your friend.
Indulge in some cheese loving with the video above. We think it's grate.