Hello Kitty to launch pop-up café in Soho

A Hello Kitty themed pop-up will open in Soho from June 1 for three months.

The fictional cartoon, who was officially ‘born’ in London, is getting her first European pop-up at Cutter & Squidge on Brewer Street. The bakery is set to transform its basement into a Hello Kitty themed secret garden, complete with an afternoon tea, Mama’s homemade apple pie biskie, Kitty’s mud pie chocolate dream cake and plenty of opportunities for visitors to enliven their Instagram.

The biskie is a favourite of Cutter & Squidge, who describe it as part biscuit, part cookie and part cake.

In keeping with the bakery, all Hello Kitty food will be free from artificial preservatives, colourings and flavourings.

Annabel Lui, co-owner of Cutter & Squidge, said: "We are beyond excited to be the first European Café to host this beloved character.

The US venues have seen up to 2,000 people waiting in line for five hours to experience her world and we are looking forward to witnessing similar scenes here in our Secret Garden. Our only worry is that the range will be too cute to eat!"

The pop-up will sell a range of Kitty themed goods that will no add to the character's worth, which currently stands at a staggering $7 billion a year.