Independent brewer launches beer... served with a virtual reality experience

An independent brewer has launched a virtual reality experience to be served alongside its beers, for customers in London bars to feel like they’re at the beach.

Innis & Gunn’s new virtual reality experience will allow drinkers to see and hear sounds of the beach, in hopes in enhancing the taste of the beer.

Brewhouse Kitchen bars in Highbury and Islington will be participating in the virtual reality beer experience throughout August.

Virtual reality film producer Adam Rae told the Standard: “We wanted to create a virtual reality experience that can push the boundaries of what beer can be.

“This was achieved by taking an artistic, abstract approach to creating VR to go alongside the beer.

“This way we were able to play with the way one’s surroundings could affect the way the beer tastes based on how your personal experiences of similar settings conjure up different memories, smells and feelings.”