We might be years into the “hype” but Guinness is still deemed a personality trait in drinkers and an easy win for brands.
No wonder US outfits want a piece of the action. The latest to hit London, Black Tap, is a burger and milkshake bar and is about to start selling the “world’s first official Guinness milkshake”. It looks horrendous but will probably do well on Instagram.
See also: Think you really know Guinness? Ask for a pint of semi-skimmed
The shake is made out of half a pint of Guinness blended with soft serve ice cream, covered in chocolate sauce and served in a “frosted vanilla rim” which has been rolled in white chocolate. The whole debacle is topped off with whipped cream. Those who want it booze-free can have one made with Guinness 0.0.
Black TapThe monstrosity will be available from Black Tap branches in Soho and Stratford on June 9 for a “limited time only”, believed to be a month. Those who want to indulge even more can ask for a “Guinness CrazyShake”, which is the same drink but adds a whole slice of Guinness cake and a chocolate brownie to the equation.
“Whether you're a Guinness devotee or just here for the dessert drama, this is your sign to ditch the pint glass and pick up a shake straw,” said a spokesman.
“Pint? Dessert? Cake? Why choose? From the glass to the blender, this is Guinness like you’ve never tasted it before.”
At Black Tap branches on June 9, blacktap.com