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Launching on International Women’s Day 2018, Ivy Park’s Spring/Summer campaign champions the collective strength of women all over the world.
And what better role model than brand co-founder Beyoncé?
The super athletic performer, astute businesswoman and all-round Girl Boss, is out to promote the positive role an active and health-conscious lifestyle can have in helping women realise their goals.
Centred on the theme of there being a sport out there to suit everyone, the campaign encourages women to find 'their sport'; one which will support their life’s journey.
Just watching the film is enough to make you want to sign-up for that boxing class you've been deliberating over.
Ivy Park SS18 campaign, shot in Crystal Palace Sports CentreIvy ParkShot in South London’s iconic Crystal Palace Sports Centre by director Jonas Lindstroem, the campaign features a diverse cast of talent and up-and-coming talent including 23-year-old international track athlete Risqat Fabunmi-Alade; 21-year-old singer-songwriter IAMDDB (I Am Diana Debrito); a heptathlete, and a group of cheerleaders, amongst others.
Ivy Park SS18 campaignDespite their varied backgrounds and skill set, they're bonded by a love for sport.
The collection stays true to the brand's DNA of utilitarian, androgynous styles, this time in a colour palette of khaki and navy.
See a selection of highlights in the gallery below:
The Ivy Park Spring/ Summer 2018 collection is available now at Topshop