Often called the ‘hidden gem of the South’, the small Texan town of Marfa (population 1,831) is well-known within the art scene, and an alt party go-to for the super chic — and rich. Put on the map by the acclaimed artist Donald Judd, who headed west from New York and founded the Chinati Foundation art museum in 1979, the town has subsequently become a haven for magnate minimalists, with more millionaires making homes there per square mile than Mustique. Rumour has it that one of their favourite pastimes is to take ’shrooms and gaze upon one another’s art collections, but if that doesn’t tickle your fancy there’s always Marfan stalwart The Hotel Paisano (an old James Dean, Elizabeth Taylor and Rock Hudson favourite), a meal at LaVenture at chic Hotel Saint George, bar Capri and its killer hibiscus Margaritas, or classic Texan watering hole Planet Marfa. Cowboy cool, and then some.