Throughout his TV career, celebrity chef Gordon Ramsay has become widely known for turning the air blue at the drop of a hat.
But lashings of harsh language might not be the right garnish for ITV's struggling Nightly Show.
More than 300,000 audiences members switched off mid-episode during Ramsay's Monday night debut – where he dropped the f-word 16 times.
Frequent jibes against fellow chef Jamie Oliver saw Ramsay brand him a “fat f***”, while he also referred to overweight children as “chubby little f******”.
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However, Ramsay did admit from the start that there would be more swearing on the show than in previous weeks.
In his opening monologue, he joked: “I’ve got a very important message – because of my reputation for colourful language, ITV have asked me to warn viewers that the following programme may contain bad language… right from the f****** start.”
The episode began with 1.5 million viewers, with an audience of 1.2 million by the end of the half hour.
Ramsay’s first Nightly Show was also hit by a technical hitch, when the show unexpectedly went off air for three minutes.
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During the advert break, viewers were presented with a message on their screens reading: “We're sorry for the interruption.
“We’re working hard to fix the issue and will return to normal programming soon.”
ITV, 10pm