Often the best way to get the investors of Dragons’ Den interested in your product is to get them involved in some kind of interactive activity.
Cast in point: ‘Mad’ Marc Wileman, who confidently enters the Den by firing smoke rings at the Dragons, before getting them to make their own pot of colourful gooey slime in a cup. Needless to say, the investors get stuck in, evidently pleased with their hilarious gungy creations.
Wileman is the brains (literally) behind Sublime Science, a franchise encompassing live shows, books, activity products, and workshops, all aimed at showing young children that science can be, as he says, “awesome”.
“Britain, the UK, England – we’ve got probably the richest history of incredible scientists,” Wileman explains. “To have the opportunity to make science fun for children at that primary school age, that’s just a privilege to be able to do it.”
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It’s not just the science that impresses, though – Marc’s parties have proved a huge hit, winning awards and over 1000 glowing reviews online, and he might have struck the perfect scientific formula for making a strong, financially sustainable business, and all for a good cause.
It’s a tantalising proposition for the Dragons – tune in to the full episode to find out if Wileman can tempt an investment from the fearsome foursome.
Find out more about Sublime Science at sublimescience.com
BBC Two, Sunday, 8pm