The changing face of women in popular culture as they subvert traditional notions of femininity is part of a new exhibition in the capital.
Athletes, strongwomen, cowgirls, female electricians and middle-aged surfers are some of the subjects of the Creative In Focus exhibition opening at the Getty Images Gallery this month.
The news agency said it had recorded a 173 per cent increase in UK searches for “gritty women” in the past year, reflecting a growing interest in gender identity and representation, while the exhibition also focuses on “unfiltered” images and virtual reality.
Andrew Saunders, senior vice-president for creative content, said: “This is an exciting time, as we are at the tipping point in a number of areas. Scepticism around virtual reality, for example, has been replaced by excitement for what it allows us to achieve visually.”
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