SuperGroup lands deal for Invictus Games kit

Fashion retailer SuperGroup will rub shoulders with royalty next year after it was handpicked to make the British team’s sports kit at the Invictus Games in Sydney.

A handful of in-house designers will devise bespoke training and competition gear for the Paralympic-style competition next October for injured servicemen, women and veterans set up by Prince Harry in 2014.

Chief executive Euan Sutherland said on Monday the tie-up is a “further endorsement” of its Superdry Sport range, which was launched this summer to compete with the likes of Nike and Adidas and tap into the fast-growing athleisure market.

“We are very proud to have been chosen to provide clothing for the UK delegation,” he added.

Sutherland aims to open more standalone stores next year to sell its sportswear after the first one opened in France this autumn. The company, which sells clothes in 55 countries, also said it was set to complete the buyout of its Dutch wholesale agent Portare for £2 million in January.