If you’re using vague, unsupported claims like “groundbreaking”, “revolutionary”, and “game-changing” to describe your idea in your pitch, it’s probably none of those things. Experienced investors can see straight through it. Even when building something innovative, generic claims can make it look like you’re overcompensating. Instead, use your product, team and data to prove that your startup is worth backing. “Show, don’t tell” - that’s what we did. We were essentially a research lab in our first year. We heavily tested our assumptions and built an evidence base which showcased what our solution could do. That meant we could present concrete evidence and let that do the talking.
