Sainsbury's trials virtual queuing system with app so shoppers don't have to wait outside stores

Sainsbury’s is to trial a new virtual queuing system which will allow customers to wait their turn to enter stores from the comfort of their car, a nearby cafe or their home.

Customers will be able to join the line to shop in stores by using a smartphone app, eliminating the need to stand in a socially distanced line outside the store.

The retailer is starting the trial across five UK stores from today.

The system, which runs via the app ufirst, will be piloted at its stores in Uxbridge, Pimlico, Dome Roundabout in Watford, Leicester North and Newham Royal Wharf.

The initiative will test whether the technology will help customers stay safe, save time and shop conveniently in stores.

Customers can download the app on their smartphone and monitor their position from the comfort of their car and will be notified when they reach the front of the queue.

Customers without smartphones can be added to the queue by store staff.