Majestic Wine scraps six bottle minimum purchase rule

The new boss of Majestic Wine has kicked off his overhaul of the business by scrapping the rule that customers must buy a minimum of six bottles.

Rowan Gormley, founder of Naked Wines, which merged with Majestic in April, said it was one of the top requests from shoppers since he started a review as chief executive in June.

After extending a trial, every customer who buys six bottles will get an automatic discount of at least 10%, rising to 33% — although the company had previously offered many wines and spirits on multibuy discounts.

The rules will be tweaked slightly for its Scottish business, where it is illegal to offer such discounts.