Retailer Wolf & Badger cheers higher sales, as face masks and nightwear in demand

Wolf & Badger, the London-founded clothes and gifts retailer, saw record sales last year as shoppers switched to online while its stores closed.

The company, which sells products such as jewellery and homeware from independent designers, had to shut its Kings Cross and New York stores at various time last year for Covid-19 lockdowns.

But it recorded a 92% surge in online sales to £19.1 million, with total group revenues up around 79%.

The website attracted over 100,000 new visitors during the period, and there was a strong performance in the lingerie and nightwear division, and blankets and face masks also sold well.

Wolf & Badger was founded in 2010 by brothers George and Henry Graham.