The Aussies have finally had enough, rapping Reckitt’s knuckles for giving the false impression that Nurofen can target different types of pain just because it says so on the box.
In the UK, we’ve given these same products the all-clear.
Time to think again. Shoppers are grown-ups and should be cynical about marketing, but cures for the sick and vulnerable are a special case.
It may be a pain for the likes of Reckitt, but regulators should be extra hawkish about their soothing claims.
