The Halifax brand, a familiar presence on British high streets for 173 years, is set to be phased out, with all customer accounts eventually rebranded under the Lloyds banner.
Lloyds Banking Group, which has owned Halifax since 2009, confirmed the move, assuring customers they need not take any immediate action and will be contacted directly about the changes.
The decision has been anticipated since reports emerged in May.
It is understood to be rooted in efforts to simplify the group’s extensive portfolio, as the distinction between Halifax and Lloyds has reportedly become less prominent in recent years.
Halifax itself was founded in West Yorkshire in 1853, granting its first mortgage before growing to become one of the UK’s largest building societies.
Jas Singh, Lloyds Banking Group’s chief executive of consumer relationships, sought to reassure existing customers about the transition.
Lloyds Banking Group says Halifax customers will keep their sort code and account numberPA ArchiveHe said: "As Halifax changes to Lloyds, our Halifax customers will keep everything they know and love today – the same fantastic app design, the same friendly faces in our branches – even the same sort code and account number. But as Lloyds customers, they’ll get the best innovation and experiences we offer."
Lloyds said it remains committed to the town of Halifax and the wider Yorkshire and Humber region, where some 3,000 staff are based at its Trinity Road office.
No job cuts are being announced as part of the shake-up.
Halifax branches will either be rebranded to Lloyds or shifted to a nearby Lloyds branch throughout 2027.