In Europe, Guinness sales suffered massive falls, down more than 20% in the year. That percentage fall was the same in Johnnie Walker as bars and hotels were closed during lockdown. Vodka and gin fell, too, with the latter declines led by Gordon's and Tanqueray, again due to the closures of bars.
UK sales were not down as badly as the rest of Europe, falling 4% compared to 12% overall as more people bought rum and liqueurs in shops. Beer, scotch, wine and vodka sales fell heavily. Cancellations of big festivals and events where Diageo's brands tend to sell well also hammered the results.
Ireland was one of the worst countries affected due to the nation's love of Guinness. Sales were badly affected by the lockdown on pubs and bars.