How to be a CEO podcast: The rise of Harriet Hastings and the Biscuiteers

Harriet Hastings is the co-founder and MD of Biscuiteers.

Biscuiteers is a London-based luxury food gifts company which is now growing into the American market.

In this episode we talk about:

• Why scaling up “wasn’t as scary as it should have been”

• How she learned to “go faster, quicker” on ambitious plans

• The Biscuiteers’ move into the US market

• Why the online retailer decided to open physical stores

• The value of partnerships with companies like Emma Bridgewater and Warner Bros

• Why marketing is the most important skill set for entrepreneurs

• Managing rising costs in the global economy

Harriet will be appearing at the Evening Standard’s SME Expo which is being held at Excel London on April 25th and 26th. To find out more and get free tickets, go to smexpo.co.uk

Listen above, or wherever you stream your podcasts.