Moody said: "Darcy has excellent credentials and experience to lead Card Factory through the next phase of our evolution and to continue to lead the implementation of the refreshed strategy.
"Darcy brings highly relevant knowledge and experience that will hugely benefit Card Factory."
The firm, founded by Dean Hoyle, the owner of Huddersfield Town football club, and his wife in 1997, plunged £22million into the red in the six months to August.