Jonathan Prynn: The road ahead for Britain’s motor industry looks murky and hazardous

In 2009, the year the economy went into a nosedive after the Lehman Brothers fiasco, sales were down more than six per cent. In that year GDP fell ‘only’ 4.2 per cent. This year could be double that, with unemployment peaking at close to an Eighties style ‘one in ten.’

That will have a huge knock on on effect on consumer confidence, with buying a new car – for most households their second biggest purchase – likely to fall down the league table of priorities. And that is even before the threat of a no-deal Brexit hoves into view later in the year.

As Howard Archer, chief economic adviser to forecasters the EY ITEM Club put it: “The near-term fundamentals for consumer spending have taken a substantial downturn as a result of coronavirus. Many people have lost their jobs, despite the supportive Government measures, while others may be worried that they may still end up losing their job once the furlough scheme ends. Additionally, many incomes have been affected. Furthermore, consumers are likely to adopt an extended cautious approach to discretionary purchases given the current economic environment.”

However, there is some hope. Anecdotal evidence suggests that there is pent up demand and visits to car websites have soared. James Fairclough, chief executiove of AA Cars, said: “In the last few weeks we have seen a really positive shift in consumer interest on the AA Cars platform, with a 71% month-on-month increase in views of used cars for sale. We’ve also seen requests for car finance jump by 134% compared to April, suggesting that interest is translating into intent to purchase. These are the glimmers of hope to be optimistic about.”

Most of the cars bought in that record breaking year of 2016 were on three or four year PCP deals that will soon need rolling over. It may be that the British love of credit combined with record low borrowing rates will pump enough financial adrenalin into the market to keep it going - at least in the short term. But if the post lockdown economy fails to fire up, there is a second deadly second wave or a chaotic Brexit pile up, all bets are off. The road ahead for the industry looks murky and hazardous.