He also has the luxury of his company being private. INEOS acts like a private equity firm, whipping assets into shape over a four to five year cycle.
Looney has the share price ticker and asset managers hanging over his head.
Tom Crotty, director of INEOS group, said: “Being private has its benefits. We can make decisions extremely fast without jumping through hoops for shareholders.”
Ratcliffe’s public persona is through sport and Land Rovers rather than smelters, perhaps a deliberate distraction for the media and public.
Last year INEOS bought Nice and cycling’s Team Sky, adding to the purchase of Swiss second division side Lausanne in 2017.
Looney publicises himself through social media fad Instagram.
The two men are at opposite ends of the energy and corporate spectrum, but they could be doing business together for a while longer yet.