BusinessApple Event September 2015: Tech giant's shares slip after product unveilingBumper release: The iPhone 6S and 6S Plus were among the new devices unveiled at the Apple EventStephen Lam/GettyAngela Jameson10 September 2015The City has warned that tech giant Apple will struggle to repeat its success despite unveiling a slew of new products last night. The launch of a giant new iPad, an Apple Pencil and an improved iPhone6 was not enough to stop Apple shares falling almost 2% to $110.15.Analysts questioned Apple’s ability to continue innovating as the product enhancements failed to blow tech experts away.Geoff Blaber, analyst at CCS Insight, said while Apple still has room for growth through new users and replacements “meeting investor expectations and year-on-year comparisons with a stellar iPhone 6 performance is likely to prove a challenge”.Wall Street’s dismissal of the latest products was the biggest one-day fall of Apple shares since 2013, when the iPhone 5C was launched.Read MoreApple’s spyware warning explained and why restarting your iPhone still mattersThe philosopher who says big tech has got superintelligence wrong WH Smith hire turnaround veteran with package that could be worth £25mSponsoredReset your wellbeing for the year aheadApple shares are down 17% from their highest point earlier this year.The stock did not make its usual pre-launch leap yesterday.The giant iPad Pro is the most significant update Apple has made to its tablet since 2010.At 12.9in, the iPad Pro’s screen is larger than that of Apple’s smallest laptop.The product is being pitched at the business market, with Apple boss Tim Cook giving demonstrations of Microsoft Office and Adobe apps.MORE ABOUTTechnologyAppleIphoneApple Event
