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3D hologram pioneer GrooveMe eyes London flotation | London Evening Standard

One of the UK’s top special effects companies, GrooveMe, is exploring plans to float on the London stock market after a blockbuster 2016.

3D hologram pioneer GrooveMe eyes London flotation | London Evening Standard
3D hologram pioneer GrooveMe eyes London flotationFired up: GrooveMe makes 3D holograms and worked on the new Star Wars film Rogue OneLucasfilm

One of the UK’s top special effects companies, GrooveMe, is exploring plans to float on the London stock market after a blockbuster 2016.

The company, which makes 3D holograms and worked on the new Star Wars film Rogue One, has tapped advisers to explore a listing late next year, sources said. A flotation could value it at around £25 million.

GrooveMe’s technology is mainly used to recreate rock stars performing their hits in 3D hologram form, which can then be beamed live to customers on demand.

Several stars have been hologrammed so far, including Boomtown Rats frontman Sir Bob Geldof, an investor in the Basingstoke firm.

The recordings, which also include rockers Steve Harley & Cockney Rebel, are shot at Abbey Road studios, made famous by The Beatles.

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The company is also set to open a live site in Knebworth, home to Oasis’s record-breaking 1996 gig, next year to showcase the holograms.

In future it is hoped they could be sold to Asia’s giant karaoke bar market, which boasts around 140,000 karaoke clubs in Japan alone.

The company, chaired by entrepreneur Alex Worrall who is also chairman of UK sound stage Black Hangar Studios, is forecast to turn its first profit this year.

GrooveMe declined to comment.